EV charging launch · Hero campaign concept
Hand this to the studio
We've brought over everything you already decided. Check it, add anything personal, and send it.
What the studio will receive
Edit brief- Objective
- 1,200 qualified installer leads across Europe by end of Q1
- Audience
- Homeowners with a driveway who are considering an EV
- Deliverable
- One hero concept (key visual and headline) to scale across 6 markets
- Constraints
- Approved EVlink Pro imagery only · EU claims list v2 · no competitor vehicles
- Deadline
- Launch Mon 3 Nov · concept needed by Fri 10 Oct
- Assets
2 approved references
Previous decisions (3)
- · Warm, people-first tone chosen over product-only (Camille, 24 Sep)
- · DE, FR, NL, ES, IT and Nordics confirmed as markets (Brand lead, 25 Sep)
- · Product imagery reused as-is. No new shoot (production plan, 28 Sep)
Anything to add? Optional
Urgency